This was going to be the year that I finally got my art business act together. I was going to successfully divide my time between record keeping, blogging, keeping in touch with clients, posting on social media sites, and attending and participating in shows while still carving out time to create new work. Those were and are my goals. This is what actually happened.
I began 2012 by attending business planning webinars. I read and studied a multitude of art business books. I joined a dynamic group of artists who also wanted to up their game business wise. I even began to implement some of the practices I was learning. Go me! Then my husband and I decided to move from our home of 25 years to a town about 65 miles away. All of my good intentions are being put on hold till the new year. But even with this disruption of my business make-over I believe I have made some progress.
While not the queen of social media, I am getting better at posting more consistently. Facebook makes me mutter and wonder if there is any such thing as privacy anymore, but I continue to grudgingly use it. I like the challenge of short messages on Twitter, but feel lost in the crowd. Google plus is something I want to use more, but alas I must confess that I don’t really understand it yet.
I started using a cataloging program called The Artwork Archive and I love it. It could be my best new decision for this year. I can print out consignment sheets with all the pertinent information including a thumbnail of each painting. I still have some older works to upload, but have made it a habit to immediately add new work as soon as it is completed. For this I am enthusiastically patting myself on the back.
I’ve always been a receipt saver, but I haven’t delved into quicken books or any book keeping software yet. I’m very old school on this point so I’ll work on that for 2013. In a blink it will be tax time and once again time to repent for my haphazard record keeping.
My newsletters are going out more regularly and I have made more of an effort to add new email addresses. It can be challenging to come up with fresh and interesting material every month. My goal here is to make my newsletter something people look forward to getting. So if you are on my subscriber list and this just makes you laugh, I’m open to topic suggestions! I expect December’s letter to say something like, “I’m moving at Christmas time! Ackkkk! See you next month when I hopefully will be more coherent”.
In order for me to participate in shows the way I would like to I need a bigger car. Well, that isn’t going to happen anytime soon, so I need to find more indoor venues. Which means getting my hermit like self out there in my new town and meet people. Maybe I can schedule an open house for the first part of the year to this end. No promises, but it is an idea I’m kicking around.
So that covers my successes, failures and postponements for 2012. I read a quote recently that said, “Life is what happens when you are making other plans”. Never a truer word was said. What goals have you reached this year? What are your goals for next year? I’d love to hear about them.